The Rowena Reed Kostellow Fund


Alexander Kostellow: Collected Thoughts

Collected for the first time, facsimiles of Alexander Kostellow’s handwritten letters and original articles written between 1930 and 1954, some initially published in Interiors and by Pratt Institute. He created the introductory first-year curriculum: “Design and Structure,” which became known as the Foundation Program — the standard for art and design schools worldwide. He is called the “Father of Industrial Design Education.” Buy The Book

Alexander Kostellow: A Brief History of Industrial Design Education

Produced by: Bruce Hannah and Tucker Viemeister (2023)

Fred and Bruce 30 Years Later…Still Talking About Design: A Conversation with Fred Blumlien and Bruce Hannah (April 2019)

Fred Blumlien Travels From Pratt To Vietnam and back To Pratt with a few stops along the way for “Advanced Shelf Building” with SONY in Las Vegas, AT&T at MOMA, and Epcot at Walt Disney World. Bruce Hannah never quite leaves Pratt but manages to do a few unexpected products that “No one knew they needed” with Knoll, Takrara Belmont, Wiley, and The Smithsonian. Watch the Video

“We need to take back the backyard!” Bill Katavolos Interviewed by Bruce Hannah (Feb. 2018)

Bill Katavolos created organic architecture, water architecture and designed a few classic furniture pieces along the way. The “T” Chair created with Littell & Kelley and The New York Sofa series. In this interview Bill explores his beginnings in the early 1940’s at The Rams Head Inn, listening to scientists discussing The Bomb, while splashing paint onto transite. Bill also talks about how his grandfather creating a vegetable & fruit garden for his family in Garden City, Long Island inspired him to start thinking about how we might start taking back our backyards as gardens that feed our bodies and our senses. Watch the Interview

Video: William Katavolos - Notes on Utopia

Produced by: Yvette Chaparro (1999)

William Katavolos received Pratt’s 2019 Alumni Achievement Award. The award honors alumni who have made distinctive and significant cultural impacts in their communities. Bill has been a professor at Pratt since graduating from the ID program in 1949 where he studied with both Alexander and Rowena Kostellow.

Video: 50 Years of Design (1938–1988)

Produced by: Bruce Hannah, Jonathan Yarus

A Design Educator’s Legacy

An interview with designer Ted Muehling
Metropolis (Feb. 2007)

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Alexander Kostellow: Industrial Design at Pratt Institute

Interiors Magazine (July 1947)

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Alexander Kostellow: Pratt’s Experiment in Design Education

Interiors Magazine (July 1952)

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Rowena Reed Kostellow: An Approach to Design

Journal of the American Association of University Women
(January 1959)

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Pratt ID Viewbook (2012)

The very first Pratt ID Viewbook, celebrating the classic tradition of end-of-term presentations and sharing the range of projects produced in the department — the results of hard work by amazing students and professors. Go To Viewbook

Innovation Magazine (The journal of IDSA): Spring 2012

This issue's focus was FORM with many Pratt people featured — because making beautiful forms is what we learned at Pratt! There are articles about the Pratt ID curriculum by Filla and Skalski, how it has evolved at CMU by Craig Vogel, and how it is applied in the real world by Jeff Kapec. Plus, Eva Zeisel's teapot is on the cover!

Founded by Bret Smith, IDSA, the site is designed as a resource for industrial designers, historians and those interested in design. It is a place where designers can contribute stories and images as well as audio and video files about designers and firms they’ve worked with, products they’ve design, and lessons they’ve learned.

Pratt Institute

Pratt is internationally recognized as one of the leading professional schools of art, design, and architecture in the United States.

Industrial Design Society of America (IDSA)

IDSA is the voice of the industrial design profession, advancing the quality and positive impact of design.

Automotive Design Oral History

Suzanne E. Vanderbilt (Pratt ID ’55) discusses her life at General Motors as a pioneering female industrial designer, and her influences including Pratt instructors Rowena and Alexander Kostellow.

Origins of Industrial Design Education at the University of Guadalajara: Pratt Institute Influence in the Mid 1970s

The first influence on the University of Guadalajara’s school of design came from the pedagogical program developed at Pratt Institute, initiated by Alexander Jusserand Kostellow and later perfected by Rowena Reed Kostellow. The curriculum has remained as a model for the institution and for many design programs outside the United States. This paper, written by Jaime Francisco Gómez for the International Conference of Design History and Studies and presented it in its Helsinki edition in 2006, was later published by Design Discourse Japan in 2007. Go To Article (PDF)

Elements of Design: The Structure of Visual Relationships

Rowena Reed Kostellow taught industrial design at Pratt Institute for more than fifty years and the designers she trained-and the designers they're training today-have changed the face of American design. This hands-on book is a tribute to an exceptional teacher and a study of the abstract visual relationships that were her lifelong pursuit. Buy The Book